Wednesday, 3 February 2016

Institutional Research - Vianca

'Evil Dead' (Alvarez, 2013)


This opening sequence was 1 minute 56 seconds long with a total of 23 types of text which consisted of important information of the film; such as the director, producer and cast members. 

The visual of the opening sequence started off very dark and gloomy and in fact quite slow-paced. This makes the audience feel anticipation as the slow pace and very dark, close-up images makes them wonder what on earth is going on! It then increased in pace, by the end, with the use of flashing images and lighter shades of the same dark red colours. The flashing images are become faster and faster throughout the near-end until the screen just goes blank, making the audience feel uncomfortable and almost off their seats, with the help of the audio, increasing in speed and a lower pitch to sound more frightening. It created an intense and inquisitive mood, which is just what the director, Alvarez, wanted to do before the audience actually begin to watch the film. 

In terms of the 9 frame sequence, the significant moments are picked out well. Each of the frame have the same tone and shades of colours which are dark, red and black shades and you can clearly see the change in brightness from the start to the end! 

The beginning gives the audience a sense of fear as black and red are colours of death, blood and danger. The fonts are all in CAPITALS, in a way as if it's rusting or tree branches are splattered across it. The title 'EVIL DEAD' is boldly presented in the middle of the screen, almost taking up the whole space. The text include Co-Producer, Casting, Director of Photography, Main Actress, Producer and Music. The other frames with no text are images of stairs with blood on them and possibly a fire explosion in the last frame, which looks very contrasted against the dark shades of red throughout the frames. This gives the audience a feel of slight confusion to wonder what that really is and why it is there. 

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