Saturday 19 March 2016

EVALUATION ACTIVITY 7 - Tawanda (Group)

 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


To trigger your memory here is a video of our preliminary task 2 and our final product. We chose to use the preliminary task 2 video version as a group because we felt it had a wider variety in shots.

Final Product



Preliminary Task


Evaluation

EVALUATION ACTIVITY 6 - Tawanda

Throughout the production process, we used a variety of different types of technologies.

The hardware we used included:
- Canon DSL 650 D
- IMac
- Mic
- Flipcam
- Lights (and with Filter)
The software’s we used were:
- Final Cut Pro
- Blogger

Hardware
DSLR Canon D650 with an 18-55m zoom lens
Pros
The zoom lens allows to change focal points between the range of 18-55mm, this means we don’t have to move to get closer the subject as you would with a Prime lens. To add the focal length of the lens, allow the flexibility to do close ups at 50mm, mid shot at 35mm and wide shots at 18mm and the focus ring allows the image to be sharp. The lens had options to of autofocus, which detects the distance the subject is from the lens and changes the focal length automatically rather than using the focusing and zooming ring. Also, the lens has image stabilisation controls to make video smoother while recording.
The camera is 18 megapixels this mean the video can be expanded to a certain extent (3872 x 2592) without becoming pixelated, as there are 18 million pixels in the camera. This is not evident on a small screen when comparing to a 10-megapixel camera however on a much larger screen the 18-megapixel camera is crisper compared to the 10 megapixels.
The camera was also touch screen making the user interface was very easy to use. The fact that the camera had touch screen there was shortcuts to many things such as ISO change, aperture, shutter speed and white balance. The camera only has a couple buttons to change over two dozen settings, so the touch screen shortened that process.
Cons
Battery life was an issue for us since we ran out of battery near the end of shooting. The battery is an 1100mAh battery, this is slower than most smartphones that are currently out. The battery can only last 2hrs 10m while continually recording. This was an issue for us because we were contently switching our camera on and off to preserve battery life. As a result of the poor battery life, we had restricted the number of taking per shoot only one take, meaning we had very limited footage to pick from.
The Camera performed poorly in low light areas this was evident when we saw the grain in the raw footage. This was because the ISO was too high as a result creating the grain, however, we had to do this as it would have been too dark to see the subject. The lighting we had was not bright enough to get rid of the grain. Also, the larger the viewing screen is the more the grain.
Lastly, the camera had an inbuilt mic that was very poor the mic picked unwanted sounds such as the zooming and focusing ring was operating this as a result meant that we were unable to use it for dialogue. However, we were luckily supplied with an external Rode boom mic.

IMac with IOS X
Pros
The macs had enough memory to hold all of our footage and other groups as well, software data and documents we used for our researching and planning. The mac would also autosave work if anything were to go wrong e.g. the computer freezing or crashing.
The IMac monitors had ultra HD retina display this meant during post production we were able to view and tweak our footage with precision and accuracy due to the immense detail that was displayed these monitors. To add the monitors also had front HD cameras, which I used to record many of video blogs. During the pre-production stage.
The speaker on the macs where amazing especially for internal speakers, we were able to listen to audio which was incredibly crisp and balanced. This was extremely useful in the post production stage as we could use them to distinguish if the artificial sound such as the breathing sounded realistic. They honestly exceeded my expectations. The mic on the IMacs was also amazing because they picked up audio really well, for example, the audio was so sensitive that people had to be dead silent while recording.
Cons
The only con for the IMacs is that occasionally they kept crashing, freezing or lagging. This was most likely down to the computers having very little RAM or a slow processor this meant that it was very difficult to multi-task with the computers not crashing.

Rode mic
Pros
The mic had an adapter, this adapter allowed it mount on top of the camera this made it much easier to make what is usually a two-man job very simple as it is attached to the camera. This also benefited us in the fact that we could pick up audio directly from where we are pointing the camera
The mic also had a noise cancellation feature this meant that unwanted ambient sound could be blocked from entering the actual mic it's self-meaning you can concentrate on the sound you want to isolate such as dialogue.
Cons
The cons of this would be the fact that, although there was noise cancellation, the mic would still pick up quite a lot of ambient sound. It was so bad at one point we had completely get rid of all the audio that was in the last shot because of the loud background noise.
The 3mm audio jack was extremely thin this meant that every time we would try and record sound while filming in post-production we would lose sound without knowing it had fallen out. For example, the first 4 shots in the Vengeance opening sequence had no sound and I had to add artificial sound to create an atmosphere that sound real, like ambient sound would.

Software
Final cut pro
Pros
Used to edit any footage that was to be put onto YouTube for our blog - e.g. interviews, focus groups interviews and our thriller. That best thing about this was that it saved everything u have ever edited meaning if you lose it or are told to re-edit then it’s extremely quick and simple. You’re also able to keep the editing and videos of interviews, focus groups interviews and our thriller very consistent.
Simple concept, in terms of cutting and editing a single footage. This is also because the final cut pro software’s user interface was fairly simple to use as it had so many shortcuts that you could use with less than three simple presses e.g. command + Z undo’s a mistake u just did or command +B which splits the footage.
Worked well on Macs meaning the older version was just as good as the newer one even using the old one on the old computer was still hustle free.
Cons
Sometimes froze when added too many footages this would often slow down the overall editing process, however, we are lucky as the iMacs would auto automatically save the progress we had done, as a result it was a simple fix.
Quite difficult to cut to the exact spot you want to cut to solve this issue I zoomed closer into a single footage and cut to the spot I needed to. This is also something slowed down our progress.

Blogger
Pros
Used in pre-production and post-production, we mainly use blogger to record everything we have been doing leading towards the production process, then after we finished we did evaluation such as this. This is because blogger is so easy to blog on because of the simple user interface.
Able to alter time and date to have an organised group navigation bar. This means easy for people to actually view your blog, if it’s extremely large, due to the organisation.
Able to upload things from a variety of websites, such as YouTube, Prezi and Sound cloud. This is due to the embedding codes meaning you codes upload a presentation from Prezi, YouTube or sound cloud by just simply copying and pasting the codes.
Cons

The images sometimes don't lay where I want them to be - however, I attempt to place it elsewhere where it would look just as presentable. However, they could easily fix this by allowing more places to put rather than left right and middle.

EVALUATION ACTIVITY 5 - Tawanda

Evaluation Activity 5- 
How did you attract/address your audience?
  
Introduction: 

Ways in which companies attract their audiences to view their film is through public marketing/advertising. This includes advertisement techniques like teaser trailer, posters, social media, merchandise, official trailers etc. The bigger the budget companies have tend to mean they have the ability to create an more extravagant and captivating marketing campaign. Companies with this ability would be transnational companies which we find all over our high streets. Some film companies examples would be the likes of 'Marvel Comics' and 'Lions Gates films'. They have an higher ability to reach larger and bigger target audiences compared to a small independent distribution companies like 'Lightwork films'.

Attraction through storyline

We believe one in which we can attract an audience is too create a eye gluing storyline. We did this by having  an protagonist showing suspicious actions, walking through a relatable and recognizable outer city alley, to give the audience an impression that perhaps he just killed/brutally murdered his wife. We create questions in the audiences head as they want to know why, what and did this actually happen. The transformation to the second setting of the interrogation room gives the audience more evidence to show that perhaps the protagonist did take part in the crime. Overall our storyline is always creating questions and our target audience of teenagers I feel will enjoy this due to typical teenagers enjoying to solve problems.


Social Media

As our target audience of 15+ being the digital native generation I think social media is one of the easiest and most cost effective of reaching our target audience. We found out that 94% of British teenagers use at least one social media sites, so by having a way of attracting our audience through sites like Facebook, Twitter and Instagram we thought it would be very beneficial to increase our target audience by using this type of technology.

On our specific pages we would post news, status's and behind the scene footage with casts and camera crew to keep our audience as engaged and as close to the film as possible. This is beneficial as our thriller opening could even reach the same audiences as larger professional films would. 

Here are some examples of our social media pages:

Facebook

Instagram

Twitter


Use of Visual advertisements

From our research we found that 67% of consumers consider, clear detailed images to be very important and carry even more weigh than the product information's, full description and customer ratings. Also 60% of consumers are more likely to consider or contact a business whose images appear in local search results. Most importantly, 94% more total views on average are attracted by content compelling images than content without images. These statistics are clear evidence that posters and others ways of showing your finished product to the world are extremely important and much more so then just written content. Therefore the importance of the visual aspects is extremely important.
Here is an example of a newspaper article:
Thriller conventions
We did not include all the main thriller conventions as most thriller films, Hollywood ad independent do not include all in the opening of their films but throughout.
The main conventions of a thriller include:
  • Low key lighting
  • Quick cuts
  • Suspenseful music
  • Violence
  • Cliff-hangers
  • Antagonist
  • Protagonist
All of these aspects contribute to the suspense and tension throughout the film in turn making the audience stay intrigued and excited.
Some of these aspects can be drawn to the campaigning of the film and many real thriller products to use this in trailers and posters.

 Below is a range of different posters we made to attract our audience










Here is an analysis of one of the posters to show how it would attract an audience:

These are some popular film posters that we were inspired by:
When looking at film posters there are some examples which we took inspiration from.
On the left is the film poster for the film 'Drive' (2011, Refn).
Some similarities we got from this film poster is the big bold letter title. We used this similar font technique as we think that by having big bold letters it would grab our audiences attention even more. In addition to this the central figure of both our protagonist (Ethan)  and the character from Drive (Ryan Gosling) both have very stern facial expressions showing perhaps they are hiding something.  I think by having this the audience is increasing being captivated by the poster. One difference is that we tend to use much darker colours in our posters with the black setting however the film poster of Drive uses a more  aluminous colour range with the pink, neon blue and green.



Another film poster we got inspiration from is an old film called 'Calasablanca (1942, Michael Curtiz). A similarity we have in comparison to our film poster on the right is the colour scheme. They both convey the colour scheme of black, white and red. I think this is quiet an attractive way to attract an audience as even though our intentions is to attract an 15+ I also feel with the classical vintage film poster style we also have the potential to grab the attention of perhaps an older demographic.  A difference between the film posters is that more than one characters appear on the poster compared to our examples. The reason why I did not add any more characters as I felt I did not want to take away the importance on our protagonist to try and attract our audience and I did not want the posters to give away too much. 





Marketing campaign  

 Here are more ways in which a distribution company could distribute our film.

our examples: 

Bus shelter, ad shell.

Billboard

Billboard 2
London Bus.

Real Examples, comparison
Bus shelter, film for 'All things to all men' (2013, George Isaac)

Billboard for 'World war Z' (2013, Marc Forster)

Billboard for 'Legion' ( 2010, Scott Stewart)

Bus film poster for 'Slumdog Millionaire' ( 2008, Danny Boyle & Loveleen Tandan)
               Here is a Youtube video explaining different parts of our thriller opening

                                                                  Teaser Trailer

EVALUATION ACTIVITY 4 - Tawanda



SIMILAR THRILLER FILMS? 


'Emulsion' (Singh,2013) is a Psychological thriller about a man looking for his lost wife. Our plot actually quite similar to this. but where is a scene it the film that is like ours, an interview shot, using 180-degree rule.

inception (Nolen, 2012) all though this film is very fantasy based, the basic plot is similar to ours because the protagonist in this film only seek to be with his wife and children.


some other key thriller conventions we knew we needed to make sure we include within our thriller to attract our audiences is (ELEMENTS TO INCLUDE):
  • Music that creates suspense and match what is happening on screen
  • Jump cuts / fades / dissolves
  •  Some action, to build up to a climax
  • An intriguing and immersive plot
  • Realistic sound,for example, the police sirens during the thriller opening
  • Keeps you on the edge of your seat and thinking throughout the opening
  • Attractive /  easy on the eye visuals. 


EXAMPLES OF OUR TARGET AUDIENCE
Below are examples of what my target audience what be like and it shows examples of characteristics which they convey/show.

EVALUATION ACTIVITY 3 - Tawanda

EVALUATION QUESTION 3
What kind of Media institution might distribute your media product and why?

I produced a Prezi whereby I explain the production and distribution processes and why they are crucial to a film. As well as this, I also discussed what kind of media institution would be best suited for our thriller and compared it to similar real-life products.



EVALUATION ACTIVITY 2 - Tawanda

EVALUATION ACTIVITY 2
                   How does your media product represent particular social groups?


Ethan (character one): Protagonist that is first introduced



This is the young male Protagonist who is introduced in the first couple of seconds in the opening sequence. Thrillers often present the world and society as dark, dangerous and corrupt and for this reason, the protagonists involved have to be different to society. The characters in thriller texts are usually are innocent victims. however, Ethan seems as if he is part of that darkness and seems like he is the antagonist making him no different to society but however this is a flash forward and the past may have caused him to change act dark and dangerous as he was innocent in the past, as portrayed in the interview.

A social group is a collection of people who interact with each other and share similar characteristics and a sense of unity. In terms of representing a particular social group, Ethan represents the social group of adolescent teens transitioning into adulthood meaning he is at the age of 16-17. this social group is usually very trendy in terms of fashion this is indicated by his pilot jacket, hairstyle and chain which is mise en scene which we used through costume. Initially, the character of Ethan was meant to of an older more experienced and mature age group thus placing him in a different social group. However, we incorporated this maturity through his cunningness, as seen when he uses his gloves when he killed someone (not shown in sequence for confusion and suspense).

Ethan very much is similer to the character Joe (Joseph Gordon-Levitt) in the movie
Looper (
Rian Johnson, 2012)
Similarities

  • both of these characters have a similar dress sense both wearing, both wearing aviator jacket and a pair of jeans with a white t-shirt.
  • both had an agenda that triggered them to react in violent manners, e.g Joe's (Looper) future-self came back from the past meaning his 'loop has closed' meaning he had to kill his future self but he escaped so joe has to fight for survival. On the other hand, Ethan's Girlfriend was killed.
  • both are dangerous in their own way.
  • they are also of the same race and gender possibly placing them in the same social group.




Differences

  • joe is clearly older meaning he is more experienced and mature in comparison to Ethan.
  • unlike Ethan, joe has always been a criminal from the get-go and made his money illegally.
  • Ethan is seeking revenge because of the loss of a loved one while joe is only trying to save his own life by killing his future self.
Detective Ciaran (character Two): (support character) that is second introduced


This is an older male support character who is introduced a minute within the sequence after the tittle. This character is a relatively young detective. he is in the social group of white collar workers who are in their 30s.  we thought o using a female detective however from what we have seen most detectives are actually stereotypically male in most thriller and movies in general. we knew that Ciaran would be a great supporting actor as he could help Ethan represent social groups and attract an audience. Ciaran in real life is actually 17 however he looks so much older than he actually looks so he was perfect for the role its self.

Ciaran is representing more of an older character, this means he is likely to attract more of an older target audience who are within the age ranges 30-40 year olds. He is the stereotypical white adult male this type of character is usually expected to play the role of an authority figure.


Ciaran's detective character is similar to detective bony from (gone girl, David fincher) 
"female on the right"

Similarities

  • both of these characters have a similar dress sense both wearing, white t-shirt with formal suit trousers. to add, they both role up their sleeves and undo their top button put both wear watches.
  • they both use the same props in the detective screen both of them have a pen, coffee, and a lot of papers that are used in the scene
  • they both try to fight justice
  • they are also of the same race possibly placing them in the same social group and are also around the same age as each other
  • .both detectives are dealing with a disappearance.

Differences

  • they are both different genders.


EVALUATION ACTIVITY 1 - Tawanda

Evaluation Question 1
1) In what ways does your media product use, develop or challenge forms and conventions of real products


From the top left to the bottom right (moving to the right direction) the frames are: 

  1. Our Distribution Logo
  2. Mid shot of protagonist standing up wth editors credit. 
  3. Protagonist facing back with producer credit
  4. Wide-shot of protagonist walking through the alley, setting the scene.
  5. Md-shot of protagonist looking at the police car after it passed
  6. The title 'VENGEANCE'
  7. Shot reverse shot of both our characters on the screen with directors credits
  8. Close up of protagonist emphasising emotion on face
  9. close up of protagonists face profile 
This is a video podcast of my analysis for my own 9 frame analysis.